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Monday 17 March 2014

MARKETING COOPERATIVE



The CIA is an independent, nonprofit research and educational organization formed in 1973 to serve as a clearinghouse and research center on community associations. The CIA does not represent any one profession or interest group; rather,  it supports the process of creating and operating a successful viable

The CIA is an independent, nonprofit research and educational organization formed in 1973 to serve as a clearinghouse and research center on community associations. The CIA does not represent any one profession or interest group; rather,  it supports the process of creating and operating a successful viable community association. Its membership is open to anyone involved with that process.
Marketing cooperatives and condominiums and PUDs
In general, cooperatives and condominiums are marketed in manner similar to that used for prestige apartements and other luxury residences. Most developers used their own or outside sales agents for the initial sale of such properties, but the manager should be able to suggest marketing and publicity techniques when called on to maintain the occupancy level. Most large condominium and cooperative projects are advertised in newspapers and local magazines because media publicity can be a cost-effective means of presenting the project to the buying public. Pigure 12.1 shows the kind of publicity  a good professional property manager can provide.
Some cooperatives and condominiums are marketed toward a particular segment of the population. For the military market, for example, communities are established to cater primarily to retirees of the spesific branch of the armed services; others target golfers or boaters; whereas still other projects are designed for the elderly. The property manager involved must be especially current with and follow fair housing marketing and management practices when catering to a special group.
Condominium and cooperative managers must modify the financial reports used by apartement managers, discussed in chapter 9. They must prepare an annual operating budget, monthly incomen and expenditure statements, and yearly cash flow reports. However, the more complex system of ownership and the fact that the residents are also the owners creates unique budgeting problems for condominiums and cooperatives. Because there is technically no income in a not-for-profit association, specialized training, such as the provided through the C.A.I, is required of association managers.
Need for professional Planning
On the whole, many condominiums and cooperatives suffer from a lack long-range planning. A professional property manager can avoid the problems that often arise when a condominium or cooperative development chooses inadequate service contractors in a misguided attempt to cut operating costs. Emphasis should be on managing for value rather than for profit.
Importance of Accurate Budget Projections.          
In budget projections the manager should make allowances for inflation and increasing rates, because the cost of all forms of energy continues to rise. Reserve funds should be budgeted for contingencies and replacement of major items such as roofs and central heating and air-conditioning equipment. The amount should be increase as the property ages and more repairs are needed. It is a disservice to the community as a whole to create inadwquate budgets in response to pressure from the owner’s association or to base any activity on internal political considerations.
Income
Condominium income comes almost entirely from assessments to members (owners of units) and income is budgeted to meet expenses.
Expenses
Most expenses relating to or arising from fee simple ownership of a unit are the sole responsibility of the owner. Some examples are utilities, interior decorating, interior maintenance, condominium homeowners’ insurance covering occupant improvements, and appliance or fixture replacement. In some condominium projects, however, mater supply and utilities for electricity, heating, and air-conditioning may not be metered separately to units. In that situation, a unit owner will pay a pro rata share of total condominium expense.
Common elements. The expenses of common elements of the projects are allocated among the unit owners based on their percentage ratios. The common elements of a project include not only structural portions of a building such as foundation, walls, and roof; but common walkways, parking, and other areas for the use and benefit of all owners. Swimming pools, recreation and loundry rooms, storage areas, and the like are considered common elements.
Limited common elements. In addition to the common elements, some condominium establish limited common elements. These are areas such as porches, patios, or storage closets designated for the private use of the unit owner but not owned in fee simple as part of the unit itself. The unit owner must follow CC&R rules for these apaces as well.
Calculating pro rata share. An owner’s pro rata share for each unit is determined by state statute and/or the ratio the square footage of the unit bears to the total square footage of all units in the project. It is expressed as a percentage, sunh as 1.034 percent. This percentage is established in the original condominium declaration (called unit ownership declaration in many states) and is the basis for allocating expenses applicable to all units. The mothly pro rata charge is allocated to each unit for recurring budgeted items, which is based on the percentage set forth in the declaration, and billed to each occupant as a regular assessment. Reserves for replacement also should be calculated in and collected as part of the regular mothly assessment.
Capital expenditures. If the need for an unbudgeted capital expenditure arises, a special assessment will be necessary, which must be revied by a vote of either the board of directors of the association or of the owners themselves, depending on condominium declaration and bylaws. An experienced association manager will keep such surprise special assessments to a minimum by proper use of reserves. If reserve funds are inadequate, special assessments can run into the hundreds or thousands of dollars for each owner, depending on the total required for the expenditure. Such an occurrence can creat severe problems for the condominium owners and for the association itself.
community association. Its membership is open to anyone involved with that process.

Marketing cooperatives and condominiums and PUDs
In general, cooperatives and condominiums are marketed in manner similar to that used for prestige apartements and other luxury residences. Most developers used their own or outside sales agents for the initial sale of such properties, but the manager should be able to suggest marketing and publicity techniques when called on to maintain the occupancy level. Most large condominium and cooperative projects are advertised in newspapers and local magazines because media publicity can be a cost-effective means of presenting the project to the buying public. Pigure 12.1 shows the kind of publicity  a good professional property manager can provide.
Some cooperatives and condominiums are marketed toward a particular segment of the population. For the military market, for example, communities are established to cater primarily to retirees of the spesific branch of the armed services; others target golfers or boaters; whereas still other projects are designed for the elderly. The property manager involved must be especially current with and follow fair housing marketing and management practices when catering to a special group.
Condominium and cooperative managers must modify the financial reports used by apartement managers, discussed in chapter 9. They must prepare an annual operating budget, monthly incomen and expenditure statements, and yearly cash flow reports. However, the more complex system of ownership and the fact that the residents are also the owners creates unique budgeting problems for condominiums and cooperatives. Because there is technically no income in a not-for-profit association, specialized training, such as the provided through the C.A.I, is required of association managers.
Need for professional Planning
On the whole, many condominiums and cooperatives suffer from a lack long-range planning. A professional property manager can avoid the problems that often arise when a condominium or cooperative development chooses inadequate service contractors in a misguided attempt to cut operating costs. Emphasis should be on managing for value rather than for profit.
Importance of Accurate Budget Projections.          
In budget projections the manager should make allowances for inflation and increasing rates, because the cost of all forms of energy continues to rise. Reserve funds should be budgeted for contingencies and replacement of major items such as roofs and central heating and air-conditioning equipment. The amount should be increase as the property ages and more repairs are needed. It is a disservice to the community as a whole to create inadwquate budgets in response to pressure from the owner’s association or to base any activity on internal political considerations.
Income
Condominium income comes almost entirely from assessments to members (owners of units) and income is budgeted to meet expenses.
Expenses
Most expenses relating to or arising from fee simple ownership of a unit are the sole responsibility of the owner. Some examples are utilities, interior decorating, interior maintenance, condominium homeowners’ insurance covering occupant improvements, and appliance or fixture replacement. In some condominium projects, however, mater supply and utilities for electricity, heating, and air-conditioning may not be metered separately to units. In that situation, a unit owner will pay a pro rata share of total condominium expense.
Common elements. The expenses of common elements of the projects are allocated among the unit owners based on their percentage ratios. The common elements of a project include not only structural portions of a building such as foundation, walls, and roof; but common walkways, parking, and other areas for the use and benefit of all owners. Swimming pools, recreation and loundry rooms, storage areas, and the like are considered common elements.
Limited common elements. In addition to the common elements, some condominium establish limited common elements. These are areas such as porches, patios, or storage closets designated for the private use of the unit owner but not owned in fee simple as part of the unit itself. The unit owner must follow CC&R rules for these apaces as well.
Calculating pro rata share. An owner’s pro rata share for each unit is determined by state statute and/or the ratio the square footage of the unit bears to the total square footage of all units in the project. It is expressed as a percentage, sunh as 1.034 percent. This percentage is established in the original condominium declaration (called unit ownership declaration in many states) and is the basis for allocating expenses applicable to all units. The mothly pro rata charge is allocated to each unit for recurring budgeted items, which is based on the percentage set forth in the declaration, and billed to each occupant as a regular assessment. Reserves for replacement also should be calculated in and collected as part of the regular mothly assessment.
Capital expenditures. If the need for an unbudgeted capital expenditure arises, a special assessment will be necessary, which must be revied by a vote of either the board of directors of the association or of the owners themselves, depending on condominium declaration and bylaws. An experienced association manager will keep such surprise special assessments to a minimum by proper use of reserves. If reserve funds are inadequate, special assessments can run into the hundreds or thousands of dollars for each owner, depending on the total required for the expenditure. Such an occurrence can creat severe problems for the condominium owners and for the association itself.
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